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Expert-reviewed articles on personal wellness, medical breakthroughs, nutrition, and the science of living well.
An independent health journalism site sharing evidence-based information in plain language — for curious readers, not patients.
Every article is grounded in peer-reviewed research and guidelines from reputable health authorities.
Our articles are health journalism, not medical advice. They inform conversations with your doctor — they don't replace them.
Each article ends with a "Further Reading" section linking to the studies and authorities behind our claims, so you can verify them yourself.
AliveAndKicking is a health journalism site, not a medical service. We share evidence-based information — but information is not the same as medical advice. The articles on this site are intended for general educational purposes only.
Nothing you read here should be used to diagnose a condition, choose a treatment, change a medication, or replace a conversation with a qualified healthcare professional. If you're worried about something specific to your body, please talk to a doctor or other licensed provider — they can do the one thing we cannot, which is examine and treat you.
If you're experiencing a medical emergency, call your local emergency number immediately.
We're a small, independent publication. Our editorial process is straightforward and transparent: every article is written from current peer-reviewed research, guidelines from established health bodies (such as the World Health Organization, national health authorities, and major medical societies), and consensus statements published in respected journals.
To make our work verifiable, every article includes a Further Reading section at the bottom that links directly to the studies and sources we relied on. We believe credibility comes from showing the sources, not from claiming authority. If you ever want to check a claim we make, the source should be one click away.
No. AliveAndKicking publishes general health information for an educational, lay audience. Nothing here is intended to diagnose, treat, prevent, or cure any condition. For medical advice tailored to your situation, please speak with a qualified healthcare professional.
Every article includes a "Further Reading" section at the bottom linking to the peer-reviewed studies, official guidelines, or expert sources behind our claims. You don't have to take our word for it — the citations are there for you to verify directly. If you ever find a claim that isn't supported by the source we cite, please tell us via the Contact page and we'll correct it.
AliveAndKicking is a small, independently operated publication. We don't claim to have a team of doctors on staff — what we have is a commitment to careful research and transparent sourcing. Where individual articles benefit from being attributed to a specific author, we'll note it; where they don't, we publish them under our editorial banner.
You should make health decisions in consultation with a qualified healthcare provider who knows your medical history. What our articles can do is help you ask better questions, understand the landscape of a topic, or recognize when something is worth bringing up at your next appointment. Use them as a starting point for conversations, not as a substitute for them.
We publish new articles regularly and revise older ones when significant new research changes the picture. When an article is meaningfully updated, we add a dated note. Health science is a moving target — we try to keep up, but recommend always checking the publication date on any article and considering whether newer evidence may have emerged.
How AliveAndKicking handles your data, in plain language.
AliveAndKicking Health Media ("we", "our", "us") operates this website. If you have questions about this policy or how your data is handled, you can reach us through the contact information on our About page.
You don't need to create an account, subscribe, or give us any personal information to read articles. We don't run comment sections, email capture forms, or user registration for readers.
When you visit the site, our hosting provider (Netlify) logs the following in line with standard internet practice:
These logs are kept by Netlify for a limited period for security and performance purposes. We do not read or analyse these logs ourselves.
We use your browser's localStorage — which functions similarly to cookies — to store a small amount of data locally on your device:
ak_local_articles, ak_local_nextid) — a copy of the articles list, so the site loads quickly and works offline. Strictly necessary for site function.ak_cookie_consent) — records your choice on the cookie banner, so we don't show it repeatedly.ak_gh_settings, gotrue.user) — only set if you are an authenticated staff member. Not relevant to regular readers.This data stays on your device. It is never sent to us or to any third party.
We load typography (Playfair Display and Source Sans 3) from Google Fonts. When your browser fetches these fonts, Google may log your IP address. We ask for your consent to load these fonts via the cookie banner. If you decline, the site falls back to system fonts and no request is made to Google.
If you consent to "Accept all" cookies, this site displays advertisements served by Google AdSense. AdSense uses cookies and similar technologies to serve ads based on your prior visits to this site or other websites. You can opt out of personalized advertising at any time by visiting Google Ads Settings. You can also use the "Essential only" option in our cookie banner, which blocks all AdSense code from loading. More information about how Google uses data from advertising is available at policies.google.com/technologies/partner-sites.
Our site is hosted on Netlify. Their privacy practices are documented at netlify.com/privacy.
If you are a staff member signing into the admin panel, Netlify Identity processes your email address and password. This is only relevant to authorized editors, not to regular readers.
Article content is stored in a GitHub repository. Regular reading of the site does not involve GitHub. GitHub is only contacted when a staff member publishes an article.
If you are in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights regarding any personal data we hold:
Since we collect almost no personal data directly, most of these rights are satisfied by you simply clearing your browser's site data. For anything else, contact us.
Our content is intended for a general adult audience. We do not knowingly collect data from children under 16. If you believe a child has provided us with data, please contact us and we will take steps to delete it.
You can change your cookie preferences at any time by clicking the button below. This will clear your previous choice and re-show the consent banner.
Browser storage persists until you clear it or withdraw consent. Netlify's server logs are retained according to their policy. We do not maintain separate databases of reader data.
Our hosting provider (Netlify) and font provider (Google) may process data in jurisdictions outside the EEA, including the United States. These providers participate in appropriate data transfer frameworks such as the EU-US Data Privacy Framework and use Standard Contractual Clauses where applicable.
If we update this policy, we will update the "Last updated" date at the top. For significant changes, we may re-show the consent banner.
For any privacy-related questions or to exercise your rights, please reach out via the contact details on our About page.
The ground rules for using AliveAndKicking.
By accessing and using AliveAndKicking ("the Site"), you accept and agree to be bound by these Terms of Use. If you do not agree to these terms, please do not use the Site.
All articles, images, graphics, and other content on this Site are protected by copyright and are the property of AliveAndKicking Health Media unless otherwise noted. You may read and share links to our articles freely. You may not republish, redistribute, or reproduce our content in whole or in substantial part without prior written permission.
AliveAndKicking, its authors, editors, and affiliates are not liable for any actions taken based on information found on this Site. Reliance on any information provided here is solely at your own risk.
We strive to provide accurate, up-to-date, and well-researched content. However, medical and health research evolves constantly, and we cannot guarantee that every article reflects the absolute latest consensus. If you spot an error, please let us know via the Contact page.
Our articles may contain links to third-party websites. We do not endorse, control, or take responsibility for the content or practices of these external sites. Visiting them is at your own discretion.
The Site may display advertisements served by Google AdSense or similar networks. We do not endorse the products or services advertised. Advertiser relationships are disclosed in our Privacy Policy.
You agree not to use the Site in any way that:
To the fullest extent permitted by applicable law, AliveAndKicking Health Media and its contributors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Site.
We may update these Terms from time to time. The "Last updated" date at the top indicates the most recent revision. Continued use of the Site after changes constitutes acceptance of the revised Terms.
These Terms are governed by the laws of the Netherlands, without regard to conflict of law principles. Any disputes arising from these Terms shall be resolved in the competent courts of the Netherlands.
For questions about these Terms, please reach out via our Contact page.
We'd love to hear from you — feedback, corrections, or just a hello.
AliveAndKicking is independently operated from the Netherlands. For editorial inquiries, content corrections, partnership proposals, or general questions, please use the following contact methods:
For general inquiries: hello@alive-and-kicking.example (replace this with your actual email)
For editorial corrections: editorial@alive-and-kicking.example
For privacy-related requests (GDPR): privacy@alive-and-kicking.example
We aim to respond to all inquiries within 3–5 business days. Privacy and GDPR requests are prioritized and responded to within the legally required 30-day window.
If you find a factual error in any of our articles, please reach out with:
We review every correction request and publish updates with a dated revision note at the end of the affected article.
We are a small team of health writers committed to evidence-based, accurate, and accessible health information. All medical claims are reviewed against peer-reviewed research, guidelines from reputable health authorities, and current clinical consensus. We do not accept payment in exchange for editorial coverage.
AliveAndKicking Health Media
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